In this case study, we will demonstrate how we were successful in propelling a SAAS website up the rankings of Google.

The organic traffic on this website is currently estimated to be worth more than $10,000 a month.

Overview

Large contracts are required to utilise this company’s software as a service (SAAS) offering.

Even if the vast majority of the phrases they want to target receive a low number of searches on a monthly basis, these keywords are nevertheless useful.

The pay-per-click (PPC) advertising might cost as much as $130 in some cases. This website featured quality content, and it ranked on the first page of search results; nonetheless, the client’s bottom line might be affected by more than $100,000 annually only by adding a few more customers to their client base.

After they saw their potential, we assisted them in getting the traffic they needed, but they were still waiting to see the benefits.

The SEO Audit

 An audit of the website is one of the first steps in getting our managed SEO service started on any project. A variety of factors, including traffic, ranking keywords, links, anchor text, and more, are taken into account. Despite the fact that the website had previously had some traffic, that traffic was not growing.

There were no instances of over-optimization, and the site as a whole just lacked sufficient link juice!

It was also essential for them to keep producing regular content while simultaneously working to increase their link equity.

Keyword Research

Finding Quick Wins

A extremely specialised piece of software, this particular term does not have a high search traffic; yet, as we said previously, the product in question has the potential to generate a lot of revenue. There were 114 words that had a volume that ranged from 10 to 40 each month, and the average CPC for those phrases was $20.

The majority of these definitions may be found on pages 2 and 3. We were aware from the beginning that we would not see eye-popping traffic graphs for simple victories, but we were certain that we could make them a significant amount of money if we were able to rank them for these phrases.

Looking At Competitors

We are able to uncover the keywords that your competition is presently ranking for but you are not using thanks to a technique called competitive gap analysis.

In order to separate oneself from the competition and stand out from the crowd, it is helpful to generate new content that incorporates these keywords.

There were 301 search keywords discovered that ranged from 300 to 10,000 searches a month for CPC. Each of these search terms had a lot of great things.

SEO Strategy

The strategy for the fully managed SEO service was pretty sound and did not have too many variations.

Our efforts were as follows:

Month 1

• 1 Guest Post – exact match with easy win keywords
• 1 Guest Post – exact match with other easy win keywords
• 1 Medium Diversity Links – naked, brand, and partial match
• 1 Blog Content x 1000 words – Focused on keywords in the content gap

Month 2 – Same thing without repeating keywords

• 1 Guest Post – exact match with easy wins
• 1 Guest Post – exact match product page 2 from easy wins
• 1 Medium Diversity Links – Branded, URL, partial match
• 1 Blog Content x 1000 words – keyword from content gap

Month 3 – Same thing without repeating keywords

• 1 Guest Post – exact match
• 1 Guest Post – partial match product page 2
• 1 Medium Diversity Links – Branded, URL, partial match
• 1 Blog Content x 1000 words – keyword from content gap

SEO Results

The links have not even taken effect yet, even though they have been in place for only two months…

However, look at how these keyword rankings are soaring!

And the $$$:

Takeaway

If you don’t already have ranks, your next step, in order to begin receiving traffic, is to construct connections of a high quality and diversified kind.

Keep in mind that the most important factor is content in conjunction with authoritative links.

After a period of four months, things begin to take an interesting turn. We can get more individuals on page one of the search results now that we understand that we have a much larger audience to target.

Conclusion

As can be seen in the image, adhering to a strategic plan diligently over a very little period of time can lead to the achievement of some rather remarkable outcomes.

These accomplishments are a direct outcome of the properly managed SEO programme that we implemented.

After carrying out constant SEO actions over a period of three months, you should anticipate seeing results.